Live Lawrence brings together the City’s key cultural institutions, local artists and performers in a three-part series of events: the Farmer’s Market Lunchtime Concert Series, the Traveling Cafes, and a signature event called Canal IllumiNations. The events are family-oriented in order to draw Lawrence’s large youth and families and attract new audiences from the surrounding towns.
The events bring new consumers to local businesses, capturing local wealth currently spent outside the City and attracting new customers from outside of Lawrence. The events also transform key areas of Lawrence into active community space in order to stimulate economic impact, increase marketability of the city, and preserve the community’s diversity.